The King bait range was designed to ensure anglers visiting Europe and fishery owners alike had access to the very best boilie available.

Tommy and the gang had a few boxes of King Squid, Pro Liver, our cold pressed salmon oil and our soon to be released bait soaks delivered...

We said goodbye to Ian, Simon and Neil this morning, as they headed back to the UK with smiles on their faces and looking forward to...

Paul Young has been using a combo of the King Squid, Pro Liver GLM, Crabino and King Squid oil all season, and you will have seen his...

The King Squid is absolutely packed full of goodness! A base mix loaded with LT fishmeals, premium grade Squid and mussel meal and...

Jay Clayton had such a successful trip in France using the King Squid and Crabino combo earlier in the spring that he filled the last few...

Dave spent a week at Lac Du Coron, in less than comfortable conditions, with heavy rain, cold nights and strong winds, but that really...

Although spring is well underway here in France, it doesn't feel very spring like! But that hasn't stopped Dan Branch catching from the...

Nic and Ross had an 'away' day this week, to a new public water an hour or so from King HQ. After arriving just before first light the...

Every single one of our hookbaits goes through "the treatment." As soon as they are cooled but still porous they get a 24 hour glaze in...

Steve enjoyed a great week at Étang de Chantereine last week where King Squid played its part in some great captures. Well done mate....

After the 3 bites earlier in the day, with 2 landed I was confident of another bite, may seem cocky on a water like that, but sometimes...

After a frantic start to the day that involved making a right commotion all over the spot I wasn't expecting much activity for a while....

After a delayed start to the morning after finding Nic's chosen🇫🇷 public lake was closed for Toxic algae it was decided a trip back to...

After an enforced break from the bank due to work Ross was buzzing to get back on the bank of his favourite public water over here in...

Mark and Neill had a great week over here in 🇫🇷 at Lac Du Coron A combination of King Squid and Pro Liver GLM fished with matching pop...

Dan Harrison and Matt Wallace put their faith in the King Squid for a busy few days over here in 🇫🇷 this week. 3 waters fished, from a...

Tim and Ian put their faith in a combination of King Squid and Pro Liver GLM on their trip to France last week and it didn't disappoint....

Ash and Jack returned to Lac Du Coron for the 2nd time last week. They went stocked with King Squid, Squid Wafters and Tangy Squid Pop...

Mark had a delivery of our King Squid and matching wafters and Pop Ups for a trip this week to Lac Du Coron in central west France, and...