After a really exciting last few years it was clear that we needed to make a decision about how King would move forward. Would we embrace...

We said goodbye to Ian, Simon and Neil this morning, as they headed back to the UK with smiles on their faces and looking forward to...

What a week it's been for anglers using King baits in France! Paul, Paul and Simon have nearly finished their trip and are on over 1.7...

Paul Young has been using a combo of the King Squid, Pro Liver GLM, Crabino and King Squid oil all season, and you will have seen his...

Crabmeal, liquid crab, liver, garlic and much more. A very rich, savory seafood bait, ultra digestible, super HNV; packed full of aminos,...

King Crabino and King Pro Liver GLM will be rolled this week ready for dispatch week commencing the 14th. PM me this week if you want to...

The King Squid is absolutely packed full of goodness! A base mix loaded with LT fishmeals, premium grade Squid and mussel meal and...

Jay Clayton had such a successful trip in France using the King Squid and Crabino combo earlier in the spring that he filled the last few...

Dave spent a week at Lac Du Coron, in less than comfortable conditions, with heavy rain, cold nights and strong winds, but that really...

Our already very popular King Crabino with a little added hardner, rolled it to the perfect little pellet size barrel's. A lot of French...

Although spring is well underway here in France, it doesn't feel very spring like! But that hasn't stopped Dan Branch catching from the...

Nic and Ross had an 'away' day this week, to a new public water an hour or so from King HQ. After arriving just before first light the...

Nous savons qu’il y a une énorme quantité de pop-ups jaunes, mais aucun n’est comme l’Acid Candy. Ce pop-up unique comprend un mélange de...

Every single one of our hookbaits goes through "the treatment." As soon as they are cooled but still porous they get a 24 hour glaze in...

#kingcrabino will be landing soon, and it's special! Crabmeal, liquid crab, liver, garlic and much more. A very rich, savory seafood...

For those of you heading to France this year and don't want to, or don't have room to take bait then check out the boilie we offer at...

Lots of you are excitedly looking ahead to the coming season here in Europe, and that means loads of you want to make sure you have your...

🇬🇧 Thank you for all your orders yesterday. All Brass Monkey's ordered yesterday will be sent on Monday. Only 9 pots left. 🇫🇷 Merci...

The Brass Monkey's are a dedicated cold water pop up and come in a mixed pot of 14mm orange and white. Now of course these pop ups will...

Steve enjoyed a great week at Étang de Chantereine last week where King Squid played its part in some great captures. Well done mate....